THE ANALYZING FACTORS AFFECTING FARMERS’ BEHAVIOR TO REDUCE PLASTIC WASTE IN AGRICULTURAL PRODUCTION IN DA LAT CITY, LAM DONG PROVINCE

Abstract

This research aims to analyze the factors affecting the farmers’ behavior to reduce plastic waste in agricultural production in Da Lat city, Lam Dong province. The research used the Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart PLS 4.0 software on a dataset of 412 farmers. Results showed that the change of farmers’ behavior to reduce plastic waste in agricultural production explained by intention and media factors are 44.9%. Concurrently, farmers’ intention to reduce plastic waste in agricultural production is influenced by perceived behavior control, finance, media and attitude factors. Furthermore, farmers’ intention to reduce plastic waste in agricultural production is also indirectly affected by the knowledge factor. On the other hand, attitude is positively influenced by knowledge, environmental awareness and health awareness factors.