APPLICATION OF ANALYTIC HIERARCHY PROCESS (AHP) IN DEVELOPING ECO-SUSTAINABILITY CRITERIA FOR THE COFFEE FARMING ASSESSMENT: A CASE STUDY IN DAK HA DISTRICT, KON TUM PROVINCE

Abstract

Dak Ha is one of the nine districts in Kon Tum province, covering an area of more than 84 thousand hectares, and has the largest coffee area in Kon Tum province. The study aims to develop a set of Eco-Sustainability criteria for the coffee tree model in Kon Tum province. The study employed a combination of methods for data collection and analysis, including interviews with 575 farmers and 15 experts, analytic hierarchy process (AHP) method, land suitability assessment method, multi-criteria analysis (MCA), and synthetic assessment of DPSIR. The findings identified 15 factors affecting the Eco-Sustainability of coffee cultivation in specialized areas with 6 factors having the most influence in the order of cost, profit, capital efficiency, water quantity and quality, soil quantity and quality, and productivity. On that basis, the study proposed programs and solutions to apply Eco-Sustainability criteria to contribute to the development of sustainable coffee production for Kon Tum province.